| Web Analytics Manager |
 |
| Where? |
Málaga (Andalucia) |
| Job Type |
Employee - Permanent |
| Status |
Full-time |
| Languages |
English: Fluent - Spanish: None |
| Study Level |
Not applicable |
 |
| REF: rg - 14/10/2009 - Vacancies: 1 |
|
Our client is searching for a Web Analytics Manager to analyze online marketing, e-mail marketing and website user behavior using quantitative and qualitative methodologies to provide recommendations to improve site performance, marketing programs and our customers’ digital experience to meet business objectives.
Responsibilities:
· Help build and expand our cyber analytics practice.
· Identify, scope, propose, and manage the analysis and interpretation of clients' internal and external data to support business decision-making.
· Design and recommend appropriate analytic methodology, approach and tools.
· Define key metrics to measure web site performance, construct tracking dashboards and maintain general reporting structure
· Create, monitor, track and report appropriate web metrics versus established goals daily, weekly and monthly
· Recommend website changes based on insights drawn from site analysis and competitive drivers that improve overall performance, traffic and customer experience;
· Present statistical conclusions/recommendations and actionable insights.
· Perform statistical data analysis and modeling.
· Write POV documents for clients regarding the latest trends and developments in the web analytics area
· Develop state of the art approaches to analyze online customer behavior including experience path, customer profiles, browsing behavior, content effectiveness and customer segmentation.
· Liaise with vendors
Requirements:
· 5-7 years experience in analyzing web data such as online traffic, click stream data, web usage statistics, log-based data collection, cookie-based and site landing page optimization; ideally with high-traffic e-commerce destinations
· Demonstrated marketing experience tracking campaigns, creating custom variables and performing funnel/fall-out analysis.
· Familiarity with best practices for an
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